The Science Behind People’s Obsession With Pumpkin Spice

The Pumpkin Spice, which is a drink Starbucks has greatly advertised as a fall favorite has obviously become an obsession for many people. After being away for quite some time, Starbucks is expected to get it back on their menu in a week’s time, with the anticipation being as big as ever. Unlike other Starbucks beverages, this one has its own Twitter account, Instagram page, hashtag and many enthusiastic devotees who cannot help but express their longing for it on all these platforms. In fact, some enthusiasts are so hitched on it that they are demanding it while others have successfully placed orders in stores even before the beverage is officially launched.

Starbucks actually calls this beverage their most popular seasonal beverage. The Pumpkin Spice seems to trigger lots of questions with one of the most common one being whether there is some science behind people’s obsession with this beverage. The truth is that there could be some science and we are here to break it down for you.

1. You Are Biologically Wired To Love The Beverage

Any combination of sugar and fat is a big attraction to many. When the fat and sugar interact in your taste buds, they boost your flavor and make you crave for more of the same. Besides the sugar and fat, Pumpkin spice also has some salt, which besides boosting the beverage’s overall taste acts as a food enhancer to the taste buds and to the brain as well. Obviously, people love tasty things and that is the reason why Pumpkin spice has been an obsession for many.

2. The Brain Associates It With Happy Times

Just think of all the fun rituals associated with autumn. You obviously have some happy thoughts about autumn and all the memories it produces; carving pumpkins, dressing up for the Halloween, picking apples, jumping into leaf piles and coming together for Thanksgiving. The spices associated with the fall season (cloves, nutmeg and cinnamon) help trigger all the happy memories and thoughts to the mind and sipping the Pumpkin Lattice is one way to enjoy these spices. This beverage connotes happy memories.

3. There is a Caffeine Hit

Caffeine is arguably the most commonly used mood-altering substance in the world. Coffee lovers can confirm that caffeine stimulates the nervous system to boost your energy and make you more alert. It can also cause you crave for more of caffeinated drinks, like Pumpkin Spice.