According to the famous artist Pablo Picasso, “Colors, like features, follow the changes of emotions.” Can the color of something really change your mood? Welcome to Color Psychology. Although not really a tested field in the world of science, color psychology has been applied to the industries of marketing, advertising and of course graphic design because they claim certain colors can capture people’s attention and get them to convert (whether by buying their product or remembering their logo for future purchases).
This isn’t the first time that people have though color might affect the body. In Ancient Egypt and China, they practiced chromotherapy, which is the use of colors to heal the body. This practice is still found in holistic treatment centers. Each color corresponds to a part of the body to help it heal. For example, red stimulates circulation and blue relieves pain.
But what do modern scientists say about this effect of color? Can it really make a difference to your emotions? Many current psychologists say the science behind this is iffy because the association of colors comes from previous experience with that color. For example, if your abusive step father’s favorite color was blue, then being in a blue room might not give you the same calming effect as most people. Also, they argue that although it might be calming at first, this is a temporary effect and not permanent.
Because the marketing and advertising industry have designated red, orange and yellow as warm colors and green, blue and purple as cool colors, we are subconsciously believing in this theory also. We also associate the warm colors with summer and the cool colors with winter. This can be seen in the fashion industry and beauty industry.
What do you think? Do you think that color can impact your mood or cure your ailments?